Event & Arena
Marketing Conference

June 12-15, 2019

Toronto

Agenda
June 12
June 13
June 14
June 15
Wednesday, June 12 / 2019
10:00am - 6:00pm
Registration, Silent Auction & Raffle
Varley
1:00pm - 1:45pm
First Time Attendees Welcome
Toronto Ballroom
2:00pm - 3:00pm
GENERAL SESSION: Artist Development Panel
Toronto Ballroom
3:10pm - 3:35pm
A Conversation With...TBD
Toronto Ballroom
3:45pm - 5:45pm
EAMC Team Building: Activity TBD
TBD
6:45pm
Board buses to EAMC Toronto Kick-Off Party
Hilton Toronto Lobby
7:00pm - 11:00pm
EAMC Kick-Off Party
Thursday, June 13 / 2019
8:30am - 5:00pm
Registration, Silent Auction & Raffle
Varley
8:30am - 9:30am
Breakfast
Toronto Ballroom
9:30am - 10:25am
GENERAL SESSION: Latest Trends in Concert Marketing from Powerhouse Promoters, Agents and Venue Marketers
Toronto Ballroom
10:40am - 11:40am
KEYNOTE SPEAKER: Laura Matalon, Chief Marketing Officer for HAMILTON
Toronto Ballroom
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - BRANDING
Carmichael/Jackson
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - SOCIAL MEDIA
Tom Thomson
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - MARKETING
York
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - GROUP SALES
Toronto Ballroom Harris
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - PREMIUM
Toronto Ballroom MacDonalad
12:45pm - 2:15pm
5th Annual EAMC Awards Luncheon
Toronto Ballroom
2:30pm - 3:20pm
GENERAL SESSION: Women in Sports and Events (WISE)
Toronto Ballroom
3:30pm - 3:55pm
A Conversation With...TBD
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Instagram Stories Tips & Tricks
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Influencer Marketing Deep Dive
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Dramatic Readings of Bad Press Releases & How to Improve Them
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Social & Digital Data Metrics and How to Make Sense of Them
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Venue Informational Content Review (Boilers, Backgrounders, etc.)
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Gifting & Welcoming Creativity
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Using Incentives to Get Patrons into Venues Earlier
4:05pm - 4:35pm
Roundtable Discussion Session #1 - How to Buy Streaming TV
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Enhancing the Fan Experience at Your Venue
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Emergency Messaging for Venues (PA Scripts, Social Posts, etc.)
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Venue Security 201
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Focus on Diversity & Inclusion
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Instagram Stories Tips & Tricks
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Influencer Marketing Deep Dive
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Dramatic Readings of Bad Press Releases & How to Improve Them
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Social & Digital Data Metrics and How to Make Sense of Them
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Venue Informational Content Review (Boilers, Backgrounders, etc.)
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Gifting & Welcoming Creativity
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Using Incentives to Get Patrons into Venues Earlier
4:40pm - 5:10pm
Roundtable Discussion Session #2 - How to Buy Streaming TV
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Enhancing the Fan Experience at Your Venue
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Emergency Messaging for Venues (PA Scripts, Social Posts, etc.)
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Venue Security 201
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Focus on Diversity & Inclusion
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Instagram Stories Tips & Tricks
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Influencer Marketing Deep Dive
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Dramatic Readings of Bad Press Releases & How to Improve Them
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Social & Digital Data Metrics and How to Make Sense of Them
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Venue Informational Content Review (Boilers, Backgrounders, etc.)
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Gifting & Welcoming Creativity
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Using Incentives to Get Patrons into Venues Earlier
5:15pm - 5:45pm
Roundtable Discussion Session #3 - How to Buy Streaming TV
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Enhancing the Fan Experience at Your Venue
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Emergency Messaging for Venues (PA Scripts, Social Posts, etc.)
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Venue Security 201
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Focus on Diversity & Inclusion
6:30pm - 8:30pm
Happy Hour
Friday, June 14 / 2019
8:45am - 5:30pm
Registration, Silent Auction & Raffle
Varley
8:45am - 9:45am
Breakfast
Toronto Ballroom
9:45am - 10:35am
GENERAL SESSION: Social Media - Cross Platform Strategies Within the Live Entertainment Ecosystem
Toronto Ballroom
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - PUBLIC RELATIONS
Carmichael/Jackson
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - GROUP SALES
Toronto Ballroom Harris
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - GROUP SALES
Toronto Ballroom MacDonald
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - SOCIAL MEDIA
Tom Thomson
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - DIGITAL
York
11:45am - 12:45pm
Sponsor Showcase
Toronto Ballroom
12:45pm - 2:00pm
Lunch
Toronto Ballroom
2:00pm - 2:25pm
A Conversation with Patti-Anne Tarlton, Chairman Ticketmaster Canada, and EVP of Venues & Promoters for North America
Toronto Ballroom
2:40pm - 3:30pm
GENERAL SESSION: Professional Enhancement for Advancement
Toronto Ballroom
3:40pm
Raffle and Silent Auction Closes
3:45pm - 4:30pm
GENERAL SESSION: Toronto Town Hall
Toronto Ballroom
4:30pm - 5:15pm
Silent Auction & Raffle Prize Pick-Up
Varley
6:00pm - 10:00pm
EAMC Closing Night Party
Saturday, June 15 / 2019
8:30am - 6:30pm
Visit Niagara Falls