Join us as we kick off EAMC 2021 Virtual! Find out what to expect during this years virtual EAMC, what we have been up to and what's next for EAMC!
Moderator: Dave Redelberger, EAMC President
1:00pm - 1:50pm EST
General Session: The Rise of TikTok & Its Impact on the Live Touring Industry
TikTok has taken the world by storm and is now a key part of the social marketing mix. As we return to live, this panel discusses how TikTok and music are intertwined and how it will play a role in moving tickets and continue to develop new touring artists.
2:00pm - 2:45pm EST
In Conversation With...TBA
2:45pm - 3:00pm EST
Networking Break
Connect with others in the industry, see friends from previous years and just take a break during this quick intermission between sessions.
3:00pm - 3:50pm EST
General Session: The Move to Mobile - All You Need in the Palm of Your Hand
As we welcome fans back to our venues, everything they need to come to an event will likely be in their mobile device. How do we communicate and encourage adoption of new practices and technologies including digital tickets, touchless entry, mobile apps for in-arena concessions and retail, use of digital and mobile payments and more? From Know Before You Go emails to QR codes on signs, we will discuss best practice to educating fans on their new journey in returning to live events.
4:00pm - 4:50pm EST
General Session: Music X Brand Partnerships: An Evolution Here To Stay
Partnerships in the music space may not have grown as quickly as its counterpart in sports, but it has evolved to become an integral piece of the live landscape. When a time where live events were on hold, partnerships excelled and evolved. This panel will discuss this growth and how it is now such an important part of our industry, and ultimately, how these partnerships move tickets and are the next big marketing vehicle.
Wednesday, June 9 / 2021
12:00pm - 12:50pm EST
In Conversation With...TBA
1:00pm - 1:50pm EST
General Session: Back to Basics
2:00pm - 3:00pm EST
Sponsor Showcase
Come and learn more about our partners who support EAMC and what they have to offer! This is your opportunity to speak to representatives from each partner as they have new products and services to offer our industry.
2:30pm - 3:20pm EST
General Session: Safe & Sound - PR Strategies for Reopening Your Venue to Fans
As venues have reopened to fans during the pandemic and continue to reopen as restrictions are eased across the county, these marketing and PR gurus were apart of two venues who welcomed NHL and NBA fans early in the process. They helped lead the way in educating their fans as they returned to a different fan experience in a COVID-19 world. What worked? What didn't? How did they adapt and pivot?
Speakers: Claire Surratt Francis, Bridgestone Arena and Ereka Brim, Hornets Sports & Entertainment
Moderator: Cara Vanderhook, STAPLES Center & Microsoft Theater
3:30pm - 4:15pm EST
Breakout Room: PR
Gather with likeminded individuals in this informal breakout to discuss items on topic that you are working on, compare notes and connect with peers at other venues.
3:30pm - 4:15pm EST
Breakout Room: Premium Ticket Sales
Gather with likeminded individuals in this informal breakout to discuss items on topic that you are working on, compare notes and connect with peers at other venues.
3:30pm - 4:15pm EST
Workshop: Building Your Resume
Were you furloughed or laid off or just want to revamp your resume you haven't touched in a few years? Join Rebecca Mobley, Marketing and PR Director for State Farm Stadium, to discuss best practices for resumes and cover letters for roles both within and outside of the sports and entertainment industry. Come prepared with questions!
Speaker: Rebecca Mobley, State Farm Stadium
4:15pm - 5:00pm EST
Workshop: Sharpening your Job Interview Skills
4:15pm - 5:00pm EST
Breakout Room: Digital Marketing
Gather with likeminded individuals in this informal breakout to discuss items on topic that you are working on, compare notes and connect with peers at other venues.
4:15pm - 5:00pm EST
Breakout Room: Group Sales
Gather with likeminded individuals in this informal breakout to discuss items on topic that you are working on, compare notes and connect with peers at other venues.
8:00pm - 10:00pm EST
EAMC Mixer
Thursday, June 10 / 2021
12:00pm - 12:50pm EST
In Conversation With...TBA
1:00pm - 1:50pm EST
General Session: Substainability
2:00pm - 2:30pm EST
Networking Break
Connect with others in the industry, see friends from previous years and just take a break during this quick intermission between sessions.
2:30pm - 3:30pm EST
Adventures in Venueland LIVE Podcast Recording
3:30pm - 4:20pm EST
General Session: Diversify Your Venues with Actionable Change
Hear from Noelle Scaggs, co-lead of Fitz and The Tantrums, on how her experience as a touring artist led to her quest to “Diversify the Stage” at venues. Understand how to build a culture of accountability to establish more inclusive hiring practices and greater access to equitable opportunities. Plus, learn tips on how to recruit and engage the next generation of the live entertainment industry.
Speaker: Noelle Scaggs, Founder of Diversify The Stage and Co-Lead of Fitz and The Tantrums
Moderator: Nada Taha, Apple Music Radio Host and Co-Founder, Head of Creative at GoodCopBadCop
4:30pm - 5:00pm EST
EAMC Impact Awards & Closing Remarks
Join us for the inaugural EAMC Impact Awards and final remarks of EAMC Virtual! The Impact Award will honor a professional in the live entertainment industry who has made a positive impact as a contributing member in their community in 2020.
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