Agenda
June 12
June 13
June 14
June 15
Wednesday, June 12 / 2019
10:00am - 6:00pm
Registration, Silent Auction & Raffle
Varley
1:00pm - 1:45pm
First Time Attendees Welcome
Toronto Ballroom
2:00pm - 3:00pm
GENERAL SESSION: Artist Development & Showcase Panel
Toronto Ballroom
3:25pm - 5:45pm
EAMC Team Building: Toronto Digital Scavenger Hunt
Meet in Toronto Ballroom
6:45pm
Meet to walk to EAMC Toronto Kick-Off Party
Hilton Toronto Lobby
7:00pm - 11:00pm
EAMC Kick-Off Party at Scotiabank Arena*
Thursday, June 13 / 2019
8:30am - 5:00pm
Registration, Silent Auction & Raffle
Varley
8:30am - 9:30am
Breakfast
Toronto Ballroom
9:30am - 10:25am
GENERAL SESSION: Latest Trends in Concert Marketing from Powerhouse Promoters, Agents and Marketers
Toronto Ballroom
10:40am - 11:40am
KEYNOTE SPEAKER: Laura Matalon, CMO, HAMILTON
Toronto Ballroom
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - BRANDING
Carmichael/Jackson
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - SOCIAL MEDIA
Tom Thomson
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - MARKETING
York
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - GROUP SALES
Toronto Ballroom Harris
11:50am - 12:40pm
CONCURRENT PANEL DISCUSSIONS - PREMIUM
Toronto Ballroom MacDonald
12:45pm - 2:15pm
5th Annual EAMC Awards Luncheon
Toronto Ballroom
2:30pm - 3:20pm
GENERAL SESSION: Women in Sports and Events (WISE)
Toronto Ballroom
3:30pm - 3:55pm
A Conversation With...TBA
Toronto Ballroom
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Instagram Stories Tips & Tricks
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Dramatic Readings of Bad Press Releases & How to Improve Them
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Social & Digital Data Metrics: How to Make Sense of Them
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Venue Informational Content Review (Boilers, Backgrounders, etc.)
4:05pm - 4:35pm
Roundtable Discussion Session #1 - How to Create Creative Artist Gifts & Welcomes on a Budget
4:05pm - 4:35pm
Roundtable Discussion Session #1 - A - Z Group Campaigns
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Group Sales Theme Nights & Unique Ideas
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Group Sales Digital Ticketing
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Enhancing the Fan Experience
4:05pm - 4:35pm
Roundtable Discussion Session #1 - Back to Basics with Email Marketing
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Instagram Stories Tips & Tricks
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Dramatic Readings of Bad Press Releases & How to Improve Them
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Social & Digital Data Metrics: How to Make Sense of Them
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Venue Informational Content Review (Boilers, Backgrounders, etc.)
4:40pm - 5:10pm
Roundtable Discussion Session #2 - How to Create Creative Artist Gifts & Welcomes on a Budget
4:40pm - 5:10pm
Roundtable Discussion Session #2 - A - Z Group Campaigns
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Group Sales Theme Nights & Unique Ideas
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Group Sales Digital Ticketing
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Enhancing the Fan Experience
4:40pm - 5:10pm
Roundtable Discussion Session #2 - Back to Basics with Email Marketing
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Instagram Stories Tips & Tricks
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Dramatic Readings of Bad Press Releases & How to Improve Them
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Social & Digital Data Metrics: How to Make Sense of Them
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Venue Informational Content Review (Boilers, Backgrounders, etc.)
5:15pm - 5:45pm
Roundtable Discussion Session #3 - How to Create Creative Artist Gifts & Welcomes on a Budget
5:15pm - 5:45pm
Roundtable Discussion Session #3 - A - Z Group Campaigns
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Group Sales Theme Nights & Unique Ideas
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Group Sales Digital Ticketing
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Enhancing the Fan Experience
5:15pm - 5:45pm
Roundtable Discussion Session #3 - Back to Basics with Email Marketing
6:30pm - 8:30pm
WWE Happy Hour
Location TBA
Friday, June 14 / 2019
8:45am - 5:30pm
Registration, Silent Auction & Raffle
Varley
8:45am - 9:45am
Breakfast
Toronto Ballroom
9:45am - 10:35am
GENERAL SESSION: Social Media - Cross Platform Strategies Within the Live Entertainment Ecosystem
Toronto Ballroom
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - PUBLIC RELATIONS
Carmichael/Jackson
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - GROUP SALES
Toronto Ballroom Harris
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - SOCIAL
Tom Thomson
10:50am - 11:40am
CONCURRENT PANEL DISCUSSIONS - DIGITAL
York
11:45am - 12:45pm
Sponsor Showcase
Toronto Ballroom
12:45pm - 2:00pm
Lunch
Toronto Ballroom
2:00pm - 2:25pm
A Conversation with...Patti-Anne Tarlton
Toronto Ballroom
2:40pm - 3:30pm
GENERAL SESSION: Leadership Development & Professional Presence - Poise, Polish and Impact
Toronto Ballroom
3:40pm
Raffle and Silent Auction Closes
3:45pm - 4:30pm
GENERAL SESSION: Toronto Town Hall
Toronto Ballroom
4:30pm - 5:00pm
Silent Auction & Raffle Prize Pick-Up
Varley
5:30pm - 11:00pm
Closing Night Party at Budweiser Stage
Budweiser Stage
5:30pm - 7:30pm
Exclusive pre-show party at “The River Bar”
Budweiser Stage
7:30pm - 11:00pm
Corey Hart: Never Surrender Tour 2019
Budweiser Stage
Saturday, June 15 / 2019
7:30am - 9:30am
Breakfast
Governor General
8:30am - 4:30pm
Visit Niagara Falls