Marketing Director
Monterey Jazz Festival
Under the direction of the Managing Director, the Marketing Director will provide overall leadership for the Marketing team and will also develop, manage, and measure all Monterey Jazz Festival marketing, public relations, and partnership programs.
PRIMARY RESPONSIBILITIES:
1) Provide annual and long-term development, planning, implementation, and supervision of marketing activities; align objectives with the Monterey Jazz Festival Strategic Plan and organizational goals.
2) Formulate and manage the Marketing Department budget. Provide monthly reporting of departmental expenditures and revenues.
3) Provide quantitative and qualitative analysis of market place and demographic trends, and measurement of all marketing activities in relation to the Monterey Jazz Festival Strategic Plan and organizational goals.
4) Manage Marketing Department Staff including: the Marketing Associate, Contracted Graphic Designer, Contracted Web site Designer, Contracted Mobile Application Designer, and Marketing Department Volunteers.
5) Oversee the creation and production of all marketing and publicity materials including brochures, direct mail, advertising, souvenir programs, Web site and mobile apps. Execute all media buys.
6) Secure sponsorship for Monterey Jazz Festival productions and programming. Act as the organizational liaison with all sponsorship partners; oversee activation and fulfillment of all Agreements.
7) Develop marketing strategies and campaigns that foster engagement with Monterey Jazz Festival across both existing and emerging audiences.
8) In collaboration with the Managing Director and Artistic Director, formulate brand messaging. Ensure brand consistency across all organizational initiatives; connect sub-brands to the master brand.
9) Act as a partner with the Development Director to generate contributed and earned revenues. Provide marketing information and data to further develop and grow the individual donor base and grant opportunities.
10) Network and build promotional partnerships driving visibility for Monterey Jazz Festival; its productions, programs, and brand.
11) Liaison with the Board of Directors Marketing and Sponsorship Committee; coordinate Committee meetings and Board involvement in marketing activities as directed by the Marketing and Sponsorship Committee Chair.
12) Guide special projects as directed by the Managing Director.
REQUIREMENTS:
1) Bachelor’s Degree.
2) Minimum of 7 years’ marketing experience, preferably in the music, entertainment or event industry.
3) Minimum of 2 years’ experience supervising marketing operations.
4) Proficiency using office equipment (computers, Microsoft Office, copier/fax/scan, and phone systems).
5) Strong interpersonal skills: communication, time-management, goal setting, priority management, critical decision making, attention to detail and mentoring.
6) Ability to work irregular hours (weekends/evenings) and to travel domestically.
7) Position is based at the Monterey Jazz Festival Corporate Office located in Monterey, CA.
Please forward a résumé and cover letter to chris@montereyjazzfestival.org. This is a full-time regular exempt position. Monterey Jazz Festival offers a competitive compensation and benefits package.
No phone calls please.
ABOUT THE MONTEREY JAZZ FESTIVAL
Now in its 54th year, the Monterey Jazz Festival celebrates the legacy of jazz and expands the boundaries of and opportunities to experience jazz through the creative production of performances and educational programs.
We are proud to present today’s best jazz entertainment at the longest continuously running jazz festival in the world.
We invite you to learn more about our organization by visiting our Web site at www.monteryjazzfestival.org.
EQUAL EMPLOYMENT OPPORTUNITY
Employment decisions at Monterey Jazz Festival are based on merit, qualifications and abilities and will not be influenced or affected by an applicant's age (40 and over), ancestry, sex/gender (including gender identity, pregnancy, childbirth and related medical conditions), color, marital status, medical condition, national origin, physical or mental disability, race, religion, sexual orientation, veteran status, registered domestic partner status, or any person perceived to have any of these characteristics or any person associated with a person who has, or is perceived to have, any of these characteristics, or any other classification protected by applicable law.