2018 Agenda

*Agenda subject to change.

Wednesday, June 13th

10:00 AM - 6:00 PM	Registration, Silent Auction & Raffle Muse Hall C+D
1:00 PM - 1:45 PM	First Time Attendees Welcome Artist Hall B First timers won’t want to miss this casual, yet informative, welcome to the EAMC! Receive practical advice about what to expect during the conference, meet other first time attendees and hear personal comments directly from some of the Board Members about EAMC 2018 and the days ahead.
2:00 PM - 3:15 PM	KEYNOTE SPEAKER: Jim Murren, Chairman & CEO, MGM Resorts International Artist Hall B Jim Murren was named Chairman and CEO of MGM Resorts International in December 2008. He leads a global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 27 unique hotel offerings including some of the most recognizable resort brands in the industry. The company is expanding throughout the U.S. and around the world. A leader in the area of corporate responsibility, Murren was named a Responsible CEO of the Year by CR Magazine. He is the recipient of the “Distinguished Leader Award” by the University of Massachusetts’ Isenberg School of Management and “Executive of the Year” honor by Casino Journal. Under his leadership, MGM Resorts International was named among FORTUNE® Magazine’s World’s Most Admired Companies® in 2016. For his bio in its entirety, please click here.
3:30 PM - 5:45 PM	EAMC Team Building: Minute to Win It Whether you are a first time attendee or a veteran of the conference, participating in the EAMC team building session helps kick-off the conference with a great networking opportunity and, most importantly, a lot of fun.
7:00 PM - 11:00 PM	EAMC Kick-Off Party

Thursday, June 14th

8:30 AM - 5:00 PM	Registration, Silent Auction & Raffle Muse Hall C+D
8:30 AM - 9:30 AM	Breakfast Artist Hall A
9:30 AM - 10:25 AM	GENERAL SESSION: Marketing Trailblazers: How to Reach Diverse Populations Artist Hall B Regardless of venue size or geographic location, EAMC attendees can benefit from discussion on wide-ranging implications including: Guest Services (how do we treat people – do we have preconceived notions on arrival times, behavior, spending, etc.) Marketing (who do you think purchases tickets for Drake, Bruno Mars, The Weeknd, Kendrick Lamar, etc. – and who REALLY purchases the tickets) Food & Beverage (any preconceived notions about menu offerings) Future Trends (if your building is purposely not booking hip hop/urban, ask why?)
10:35 AM - 11:50 AM	Welcome to Las Vegas Artist Hall B Learn what the Las Vegas entertainment landscape looks like from the pros who do it. What’s taken into consideration when booking in this competitive environment? How do promoters work together so everyone is successful?
12:00 PM - 12:50 PM	PANEL DISCUSSIONS MARKETING: Radio Promotions How venues & promoters can work with radio better. Find out what radio stations are looking for when being pitched and how you can help deliver killer promotions. Room: Artist Hall D PUBLIC RELATIONS: Online Influencers How to work with influencers to get results. Where do you find them? Do you need to pay them? Room: Artist Hall E GROUP SALES: Premium Seating & Ancillaries Magic What are the different strategies venues use to market premium areas and how are they tracking inventory if it’s not available online? There’s more to sell than tickets; make a profit through upgrades, parking, merchandise and F+B. Boost your venue’s per cap. Room: Artist Hall F SOCIAL MEDIA: How to Facebook, Taught by Facebook Join us for a little mythbusting as we learn the tips & tricks to maximize your digital marketing in the social sphere. This session will help you separate fact from fiction. Room: Artist Hall G
12:50 PM - 2:05 PM	4th Annual EAMC Awards Luncheon Artist Hall A Don’t miss the 4th Annual EAMC Awards Luncheon, honoring some of the most creative ideas and innovative individuals in live entertainment marketing. Find out the 2018 winners of the Marketing Campaign of the Year and Publicity Campaign of the Year along with winners of two new categories: Artist Gift of the Year and Artist Welcome of the Year. Plus, we will announce the winner of the 2018 EAMC Gigi and Hall of Fame Awards!
2:15 PM - 3:10 PM	GENERAL SESSION: Event Security, Now More Than Ever Artist Hall B The safety of patrons is an ongoing priority as new threats and challenges to event security emerge. This timely discussion will offer resources and takeaway items to help safeguard against the unimaginable. Hear from a tour security director and see what a comprehensive crisis plan looks like. And learn how you can be personally prepared
3:20 PM - 3:50 PM	Ten Questions With... Artist Hall B
4:00 PM - 4:35 PM	Roundtable Discussion Sessions Each session will be 35 minutes with a 5-minute break to change tables. How to Capture Data on Non-Ticket-Buying Attendees Electronic Tickets Pitching Your Executive Team for PR Distressed Tickets & How to Move Them Career Growth The Future of AR/VR Guest Services that Get It Show Builds Before Marketers Get Show Info Getting Venue Websites ADA Compliant Working with Photographers Secondary Market Ticketing (bots + scalpers) Community Partnerships & Charitable Initiatives Guest Services Function of Social Media FanBuilder 101 Shake the Label: Don’t Be Defined by Something that Doesn’t Apply Free & Easy Tools to Help You Work Better, Faster Pixel Tracking for Promoters
4:40 PM - 5:15 PM	Roundtable Discussion Sessions #2 (Topics Repeated) Each session will be 35 minutes with a 5-minute break to change tables. How to Capture Data on Non-Ticket-Buying Attendees Electronic Tickets Pitching Your Executive Team for PR Distressed Tickets & How to Move Them Career Growth The Future of AR/VR Guest Services that Get It Show Builds Before Marketers Get Show Info Getting Venue Websites ADA Compliant Working with Photographers Secondary Market Ticketing (bots + scalpers) Community Partnerships & Charitable Initiatives Guest Services Function of Social Media FanBuilder 101 Shake the Label: Don’t Be Defined by Something that Doesn’t Apply Free & Easy Tools to Help You Work Better, Faster Pixel Tracking for Promoters
5:20 PM - 5:55 PM	Roundtable Discussion Sessions #3 (Topics Repeated) Each session will be 35 minutes with a 5-minute break to change tables. How to Capture Data on Non-Ticket-Buying Attendees Electronic Tickets Pitching Your Executive Team for PR Distressed Tickets & How to Move Them Career Growth The Future of AR/VR Guest Services that Get It Show Builds Before Marketers Get Show Info Getting Venue Websites ADA Compliant Working with Photographers Secondary Market Ticketing (bots + scalpers) Community Partnerships & Charitable Initiatives Guest Services Function of Social Media FanBuilder 101 Shake the Label: Don’t Be Defined by Something that Doesn’t Apply Free & Easy Tools to Help You Work Better, Faster Pixel Tracking for Promoters
7:45 PM - 10:45 PM	Off-Site Party

Friday, June 15th

9:00 AM - 5:00 PM	Registration, Silent Auction & Raffle Muse Hall C+D
9:00 AM - 10:00 AM	Breakfast Sponsor Recognition & Awards
10:00 AM - 10:55 AM	GENERAL SESSION - Venue Marketers & Promoters: Can’t We All Get Along? Artist Hall B Discussion on what the other side can/should be doing to make each other’s lives easier. Learn to anticipate challenges & avoid problems. Also: How to market multiple venues.
11:05 AM - 12:00 PM	General Session – Are eSports the Next Big Thing? Artist Hall B Turning online competition into a big-draw – and big prize – arena spectator sport.
12:00 PM - 1:00 PM	Sponsor Showcase Artist Hall A Hear from conference sponsors about their latest technologies, learn about current trends in the industry and/or catch up with current partners.
1:00 PM - 2:15 PM	Lunch Artist Hall A Site for EAMC 2019 to be announced.
2:25 PM - 2:55 PM	Ten Questions With... Artist Hall B
3:05 PM - 3:55 PM	PANEL DISCUSSIONS Artist Hall B MARKETING: Ways to Leverage Customer Data With every transaction you’re gathering data on your customers but are you using it to your advantage? Learn how to make this valuable data work for you. Artist Hall D GROUP SALES: Large Market Track A robust group sales discussion tailored to larger venues in bigger cities. Artist Hall G GROUP SALES: Small Market Track A robust group sales discussion tailored to smaller venues in secondary markets. Artist Hall F DIGITAL: Getting Personal with Your Patrons Custom email communications – like 1-to-1 messaging automation – personalize the interaction with ticket buyers. This discussion will focus on behavior campaigns, dynamic content, cart abandonment and what generally works. Artist Hall E
3:45 PM	Raffle and Silent Auction Closes
4:05 PM - 5:00 PM	GENERAL SESSION - How to Combat Fake News in the Wake of a Crisis Artist Hall B Getting accurate and reliable information disseminated is harder than ever thanks to social media and a relentless news-cycle. This session will offer insight on how to be heard, squash the trolls and learn when to say something versus laying low.
5:00 PM - 6:00 PM	Silent Auction & Raffle prizes available for pick-up Muse Hall C+D All items must be claimed by 6PM
7:30 PM - 10:30 PM	Closing Party Cap off the conference with drinks, heavy hors d’oeuvres, dancing and karaoke! This party is also your last chance to get in on the 50/50 raffle; we’ll announce the winner here.

Saturday, June 16th

10:00 AM - 12:30 PM

Explore Las Vegas!

Neon Museum Tour

Since opening in 2012, the Neon Museum showcases a nearly two-acre campus featuring an outdoor exhibition space, known as the Boneyard, with more than 200 signs, 11 of which are restored, a visitors' center housed inside the former La Concha Motel lobby and the Neon Boneyard North Gallery which houses additional rescued signs and is used for weddings, special events, photo shoots and educational programs. Hour long interpreter-guided tours of the Neon Boneyard are available. The Museum collection also includes nine restored signs which can be viewed twenty-four hours a day, seven days a week.

Hike Red Rock

Visit the Hoover Dam