June 14 -17, 2017

2017 Agenda

 

Wednesday, June 14th

10:00 AM - 6:00 PM

Registration, Silent Auction & Raffle

Promenade Ballroom Foyer & Executive Room

1:00 PM - 2:00 PM

First Time Attendees Welcome

Promenade Ballroom C

First timers won’t want to miss this casual, yet informative welcome to the EAMC! Receive practical advice about what to expect during the conference, meet other first time attendees and hear personal comments directly from some of the Board Members about EAMC 2017 and the days ahead!

2:00 PM - 3:15 PM

GENERAL SESSION: The Art of Networking with Annetta Wilson

Promenade Ballroom D

If you’ve ever felt awkward, uncomfortable or like a “fish out of water” at networking events, this highly interactive seminar will show you how the pros do it. There is an “art” to networking that can increase the odds that you and your business benefit. Fifty-five percent of communication is non-verbal, 38 percent is tone of voice and only 7 percent is what you actually say. The ability to communicate powerfully in all three areas has a direct correlation to the success of business and personal interactions.

Rather than skip events where you have to “mingle,” discover a few simple tricks (and things that can sabotage you) when you have to work a room. You’ll also learn an unusual “mind trick” to get rid of the fear of walking up to complete strangers.

Click here for more information.

3:15 PM - 5:45 PM

EAMC Team Building

Promenade Ballroom A-D

7:00 PM - 11:00 PM

EAMC Kick-Off Party

Presented by: Cirque du Soleil

Thursday, June 15th

8:30 AM - 5:00 PM

Registration, Silent Auction & Raffle

Promenade Ballroom Foyer & Executive Room

9:00 AM - 10:00 AM

Breakfast

Tulsa Ballroom

10:00 AM - 10:55 AM

GENERAL SESSION: E-Sports Mean Big Business for Arenas

Promenade Ballroom C&D

Gamers are showing up to arenas around the country in droves to see the professionals compete for millions in cash prizes. E-Sport events are typically larger productions than concerts and can sell out fast. Will this trend have traction well into the future?

11:00 AM - 12:00 PM

KEYNOTE SPEAKER: Jody Bennett with Andretti Autosport

Jody Bennett is the vice president of marketing and strategic partners for Andretti Autosport, an international leader in sports rooted in tradition and designed for success. With over 20 years of industry experience, Bennett oversees marketing, sponsorship, strategic alliances, client services, events and assists with business development. Her extensive experience in the sports marketing fields includes work on behalf of internationally recognized brands such as FedEx, IBM, Target, Honda, and BMW. In September, Street & Smith Sports Business Journal recognized Bennett as a Game Changer, an award that honors women who are spearheading key initiatives and contributing to the success of the sports business industry in multiple ways.

For her bio in its entirety, please click here.

12:05 PM - 1:00 PM

GENERAL SESSION: From Groundbreaking to Grand Opening

Promenade Ballroom C&D

Opening new venues requires bold vision & hard work. Learn how to launch a modern facility from scratch to success.

1:00 PM - 2:30 PM

EAMC Awards Luncheon

Tulsa Ballroom

2:45 PM - 3:45 PM

GENERAL SESSION: Event Security & Related Crisis Communications

Keeping our venues safe and protecting patrons has always been a priority but in the wake of Bataclan and Pulse, event security has heightened importance. What are marketers & publicists doing at venues to communicate new security measures and remain vigilant despite ongoing challenges? 

4:00 PM - 4:25 PM

Roundtable Discussion Sessions #1

Each session will be 25 minutes with a 5-minute break to change tables.

4:30 PM - 4:55 PM

Roundtable Discussion Sessions #2

Topics repeated in same location

5:00 PM - 5:25 PM

Roundtable Discussion Sessions #3

Topics repeated in same location

7:00 PM - 11:00 PM

Pop-Up Street Party

Friday, June 16th

9:00 AM - 5:00 PM

Registration, Silent Auction & Raffle

Executive Room

9:00 AM - 10:00 AM

Breakfast

10:00 AM - 11:00 AM

PANEL DISCUSSIONS - MARKETING

Promenade Ballroom A

Marketing Through a Patron's Journey

10:00 AM - 11:00 AM

PANEL DISCUSSIONS - PUBLIC RELATIONS

Promenade Ballroom B

Walk Through a PR Campaign                             

10:00 AM - 11:00 AM

PANEL DISCUSSIONS - GROUP SALES

Promenade Ballroom C

No Budget, No Problem

10:00 AM - 11:00 AM

PANEL DISCUSSIONS - SOCIAL MEDIA & DIGITAL

Promenade Ballroom D

Strategies to Create Captivating Social & Digital Content

11:00 AM - 12:00 PM

Sponsor Showcase

Promenade Ballroom Foyer

1:00 PM - 2:00 PM

Lunch

Tulsa Ballroom

2:00 PM - 3:00 PM

GENERAL SESSION - Digital Marketing GPS

Promenade Ballroom C&D

Learn the basics of GEO targeting, behavioral targeting and other digital options to work smarter and grow your data intelligence.

3:00 PM

Raffle and Silent Auction Closes

3:15 PM - 4:30 PM

PANEL DISCUSSIONS - MARKETING

Promenade Ballroom A

Arena Branding Campaign Refresher Course

3:15 PM - 4:30 PM

PANEL DISCUSSIONS - PUBLIC RELATIONS

Promenade Ballroom B

How to Be an Effective Venue Historian

3:15 PM - 4:30 PM

PANEL DISCUSSIONS - GROUP SALES

Promenade Ballroom C

What's your Plan?  What Do You Need to Be Successful?

3:15 PM - 4:30 PM

PANEL DISCUSSIONS - SOCIAL MEDIA & DIGITAL

Promenade Ballroom D

Stats / Best Practices

7:00 PM - 11:00 PM

BOK Center Closing Party

Saturday, June 17th

8:00 AM - 10:00 AM

Continental Breakfast